
From zero to investor-ready in six weeks
Korinsic builds intent-based surveillance software for regulated financial markets. When they came to me they had a product worth believing in and nothing around it that reflected that. The goal was simple — build a brand that made investors, compliance teams, and enterprise stakeholders take them seriously from day one.
Deliverables:
Brand Identity, Landing Page, Pitch Deck and Social Media Assets.
Project Length:
6 weeks

From zero to investor-ready in six weeks
Korinsic builds intent-based surveillance software for regulated financial markets. When they came to me they had a product worth believing in and nothing around it that reflected that. The goal was simple — build a brand that made investors, compliance teams, and enterprise stakeholders take them seriously from day one.
Deliverables:
Brand Identity, Landing Page, Pitch Deck and Social Media Assets.
Project Length:
6 weeks

From zero to investor-ready in six weeks
Korinsic builds intent-based surveillance software for regulated financial markets. When they came to me they had a product worth believing in and nothing around it that reflected that. The goal was simple — build a brand that made investors, compliance teams, and enterprise stakeholders take them seriously from day one.
Deliverables:
Brand Identity, Landing Page, Pitch Deck and Social Media Assets.
Project Length:
6 weeks



A complex product in a conservative industry.
Financial markets are conservative by design. The brand couldn't feel like a legacy fintech from 2010 or an AI startup that would pivot in six months. It had to feel precise, structured, and credible. The kind of company that understands the weight of the industry it operates in. Translating a complex multi-signal surveillance system into something clear and trustworthy without dumbing it down was the real challenge.
A brand system designed to grow without breaking.
I built a complete brand identity and marketing website around one idea. Precision as a signal of competence. Grid-based layouts, restrained typography, a controlled visual language that reflected how the product actually works. But nothing so rigid it couldn't grow. At this stage Korinsic needed foundations, not a finished brand. Something structured enough to earn trust with investors and enterprise stakeholders today, and open enough to evolve as the company figures out what it becomes. Everything designed to support early fundraising, investor demos, and stakeholder conversations. The result is a brand that feels like it belongs in the rooms Korinsic is trying to get into, without pretending it has all the answers yet.
A complex product in a conservative industry.
Financial markets are conservative by design. The brand couldn't feel like a legacy fintech from 2010 or an AI startup that would pivot in six months. It had to feel precise, structured, and credible. The kind of company that understands the weight of the industry it operates in. Translating a complex multi-signal surveillance system into something clear and trustworthy without dumbing it down was the real challenge.
A brand system designed to grow without breaking.
I built a complete brand identity and marketing website around one idea. Precision as a signal of competence. Grid-based layouts, restrained typography, a controlled visual language that reflected how the product actually works. But nothing so rigid it couldn't grow. At this stage Korinsic needed foundations, not a finished brand. Something structured enough to earn trust with investors and enterprise stakeholders today, and open enough to evolve as the company figures out what it becomes. Everything designed to support early fundraising, investor demos, and stakeholder conversations. The result is a brand that feels like it belongs in the rooms Korinsic is trying to get into, without pretending it has all the answers yet.
A complex product in a conservative industry.
Financial markets are conservative by design. The brand couldn't feel like a legacy fintech from 2010 or an AI startup that would pivot in six months. It had to feel precise, structured, and credible. The kind of company that understands the weight of the industry it operates in. Translating a complex multi-signal surveillance system into something clear and trustworthy without dumbing it down was the real challenge.
A brand system designed to grow without breaking.
I built a complete brand identity and marketing website around one idea. Precision as a signal of competence. Grid-based layouts, restrained typography, a controlled visual language that reflected how the product actually works. But nothing so rigid it couldn't grow. At this stage Korinsic needed foundations, not a finished brand. Something structured enough to earn trust with investors and enterprise stakeholders today, and open enough to evolve as the company figures out what it becomes. Everything designed to support early fundraising, investor demos, and stakeholder conversations. The result is a brand that feels like it belongs in the rooms Korinsic is trying to get into, without pretending it has all the answers yet.
























Your brand. Done right. Everything starts with a conversation.
Book a free 30-min brand audit. I’ll look at what you have and tell you what’s working, what’s not, and what to do next.
Your brand. Done right. Everything starts with a conversation.
Book a free 30-min brand audit. I’ll look at what you have and tell you what’s working, what’s not, and what to do next.
Your brand. Done right. Everything starts with a conversation.
Book a free 30-min brand audit. I’ll look at what you have and tell you what’s working, what’s not, and what to do next.
WORKS
When unapologetic means business
Strategy and craft, working together.

Davospharma
From fragmented content to conversions

CMX Summit 2024
The first community-based identity
WORKS
When unapologetic means business
Strategy and craft, working together.

Davospharma
From fragmented content to conversions

CMX Summit 2024
The first community-based identity
WORKS
When unapologetic means business
Strategy and craft, working together.

Davospharma
From fragmented content to conversions

CMX Summit 2024
The first community-based identity
FAQ'S
Frequently asked questions
How much does it cost?
Every project is scoped based on what you actually need — not a one-size-fits-all package. Projects start at $5,000 and go up depending on scope, deliverables, and timeline. The best way to get a clear number is to book a free audit call and we'll figure it out together.
How long does a project take?
Most projects are delivered in 3 to 5 weeks. Some are faster, some take longer depending on scope and how quickly we move through feedback rounds. Either way you'll always know where we are and what's coming next.
I already have a logo. Can you still help me?
Yes — and often that's exactly the right moment to bring me in. A logo is not a brand. If what you have isn't working across your deck, your website, and your investor materials, we can build the full system around it or start fresh. The audit call will tell us which.
Do I really need a brand before I have product-market fit?
Your brand isn't separate from finding product-market fit — it's part of how you get there. Investors, early customers, and first hires all make decisions based on how you show up before they've seen your product work. Getting your brand right early means every conversation you have is working for you, not against you.
Can you do just the brand, or do I need to buy everything together?
You can start with just the brand identity and add web, deck, or GTM work later. Most founders start with the foundation and build from there. The audit call will help us figure out what you actually need right now.
Do you work on equity or deferred payment arrangements?
For the right founders and the right projects, yes. If budget is tight but the fit is strong, we can talk about creative structures — whether that's equity, a revenue share, or a deferred payment tied to your raise. It's always a conversation. Book a call and let's see if it makes sense.
FAQ'S
Frequently asked questions
How much does it cost?
Every project is scoped based on what you actually need — not a one-size-fits-all package. Projects start at $5,000 and go up depending on scope, deliverables, and timeline. The best way to get a clear number is to book a free audit call and we'll figure it out together.
How long does a project take?
Most projects are delivered in 3 to 5 weeks. Some are faster, some take longer depending on scope and how quickly we move through feedback rounds. Either way you'll always know where we are and what's coming next.
I already have a logo. Can you still help me?
Yes — and often that's exactly the right moment to bring me in. A logo is not a brand. If what you have isn't working across your deck, your website, and your investor materials, we can build the full system around it or start fresh. The audit call will tell us which.
Do I really need a brand before I have product-market fit?
Your brand isn't separate from finding product-market fit — it's part of how you get there. Investors, early customers, and first hires all make decisions based on how you show up before they've seen your product work. Getting your brand right early means every conversation you have is working for you, not against you.
Can you do just the brand, or do I need to buy everything together?
You can start with just the brand identity and add web, deck, or GTM work later. Most founders start with the foundation and build from there. The audit call will help us figure out what you actually need right now.
Do you work on equity or deferred payment arrangements?
For the right founders and the right projects, yes. If budget is tight but the fit is strong, we can talk about creative structures — whether that's equity, a revenue share, or a deferred payment tied to your raise. It's always a conversation. Book a call and let's see if it makes sense.
FAQ'S
Frequently asked questions
How much does it cost?
Every project is scoped based on what you actually need — not a one-size-fits-all package. Projects start at $5,000 and go up depending on scope, deliverables, and timeline. The best way to get a clear number is to book a free audit call and we'll figure it out together.
How long does a project take?
Most projects are delivered in 3 to 5 weeks. Some are faster, some take longer depending on scope and how quickly we move through feedback rounds. Either way you'll always know where we are and what's coming next.
I already have a logo. Can you still help me?
Yes — and often that's exactly the right moment to bring me in. A logo is not a brand. If what you have isn't working across your deck, your website, and your investor materials, we can build the full system around it or start fresh. The audit call will tell us which.
Do I really need a brand before I have product-market fit?
Your brand isn't separate from finding product-market fit — it's part of how you get there. Investors, early customers, and first hires all make decisions based on how you show up before they've seen your product work. Getting your brand right early means every conversation you have is working for you, not against you.
Can you do just the brand, or do I need to buy everything together?
You can start with just the brand identity and add web, deck, or GTM work later. Most founders start with the foundation and build from there. The audit call will help us figure out what you actually need right now.
Do you work on equity or deferred payment arrangements?
For the right founders and the right projects, yes. If budget is tight but the fit is strong, we can talk about creative structures — whether that's equity, a revenue share, or a deferred payment tied to your raise. It's always a conversation. Book a call and let's see if it makes sense.