The first community-based identity
CMX Summit is the biggest conference for community builders. The people who show up every year are not passive attendees. They are practitioners, leaders, and believers in the power of community as a business strategy. The event needed a visual identity that reflected that. Not a generic conference brand, but something that felt like it was built by the community, for the community.
Deliverables:
Brand Identity, Marketing Strategy, On-site Digital and Printed Collaterals and Website Design.
Project Length:
3 weeks
The first community-based identity
CMX Summit is the biggest conference for community builders. The people who show up every year are not passive attendees. They are practitioners, leaders, and believers in the power of community as a business strategy. The event needed a visual identity that reflected that. Not a generic conference brand, but something that felt like it was built by the community, for the community.
Deliverables:
Brand Identity, Marketing Strategy, On-site Digital and Printed Collaterals and Website Design.
Project Length:
3 weeks
The first community-based identity
CMX Summit is the biggest conference for community builders. The people who show up every year are not passive attendees. They are practitioners, leaders, and believers in the power of community as a business strategy. The event needed a visual identity that reflected that. Not a generic conference brand, but something that felt like it was built by the community, for the community.
Deliverables:
Brand Identity, Marketing Strategy, On-site Digital and Printed Collaterals and Website Design.
Project Length:
3 weeks
Three weeks. Full identity. Website live. Tickets selling.
The project required a complete visual identity, website, and all marketing assets, built from scratch in three weeks. The website had to be live in time for ticket sales, which meant there was no room for extended rounds of revisions or slow decision-making. Beyond the timeline, the real challenge was conceptual. How do you design an identity for an event whose entire reason for existing is the people who attend it? The brand needed to feel inclusive, participatory, and community-driven without being vague or generic.
Community as a design principle.
CMX Summit 2024 received its first truly community-based identity. The concept centred on the idea that the brand belongs to the people in the room, not to the organisation running the event. Every visual decision was made with that in mind. The result was an identity that felt familiar to attendees before they arrived, like something they had a hand in building. The branding extended across the website, all marketing assets, and event materials, creating a consistent experience that built anticipation and reinforced the summit's position as the leading event in its space. Delivered on time, live for ticket sales, and built to set a new standard for what a community conference should look like.
Three weeks. Full identity. Website live. Tickets selling.
The project required a complete visual identity, website, and all marketing assets, built from scratch in three weeks. The website had to be live in time for ticket sales, which meant there was no room for extended rounds of revisions or slow decision-making. Beyond the timeline, the real challenge was conceptual. How do you design an identity for an event whose entire reason for existing is the people who attend it? The brand needed to feel inclusive, participatory, and community-driven without being vague or generic.
Community as a design principle.
CMX Summit 2024 received its first truly community-based identity. The concept centred on the idea that the brand belongs to the people in the room, not to the organisation running the event. Every visual decision was made with that in mind. The result was an identity that felt familiar to attendees before they arrived, like something they had a hand in building. The branding extended across the website, all marketing assets, and event materials, creating a consistent experience that built anticipation and reinforced the summit's position as the leading event in its space. Delivered on time, live for ticket sales, and built to set a new standard for what a community conference should look like.
Three weeks. Full identity. Website live. Tickets selling.
The project required a complete visual identity, website, and all marketing assets, built from scratch in three weeks. The website had to be live in time for ticket sales, which meant there was no room for extended rounds of revisions or slow decision-making. Beyond the timeline, the real challenge was conceptual. How do you design an identity for an event whose entire reason for existing is the people who attend it? The brand needed to feel inclusive, participatory, and community-driven without being vague or generic.
Community as a design principle.
CMX Summit 2024 received its first truly community-based identity. The concept centred on the idea that the brand belongs to the people in the room, not to the organisation running the event. Every visual decision was made with that in mind. The result was an identity that felt familiar to attendees before they arrived, like something they had a hand in building. The branding extended across the website, all marketing assets, and event materials, creating a consistent experience that built anticipation and reinforced the summit's position as the leading event in its space. Delivered on time, live for ticket sales, and built to set a new standard for what a community conference should look like.
Your brand. Done right. Everything starts with a conversation.
Book a free 30-min brand audit. I’ll look at what you have and tell you what’s working, what’s not, and what to do next.
Your brand. Done right. Everything starts with a conversation.
Book a free 30-min brand audit. I’ll look at what you have and tell you what’s working, what’s not, and what to do next.
Your brand. Done right. Everything starts with a conversation.
Book a free 30-min brand audit. I’ll look at what you have and tell you what’s working, what’s not, and what to do next.
WORKS
When unapologetic means business
Strategy and craft, working together.
Korinsic
From zero to investor-ready in six weeks
Davospharma
From fragmented content to conversions
WORKS
When unapologetic means business
Strategy and craft, working together.
Korinsic
From zero to investor-ready in six weeks
Davospharma
From fragmented content to conversions
WORKS
When unapologetic means business
Strategy and craft, working together.
Korinsic
From zero to investor-ready in six weeks
Davospharma
From fragmented content to conversions
FAQ'S
Frequently asked questions
How much does it cost?
Every project is scoped based on what you actually need — not a one-size-fits-all package. Projects start at $5,000 and go up depending on scope, deliverables, and timeline. The best way to get a clear number is to book a free audit call and we'll figure it out together.
How long does a project take?
Most projects are delivered in 3 to 5 weeks. Some are faster, some take longer depending on scope and how quickly we move through feedback rounds. Either way you'll always know where we are and what's coming next.
I already have a logo. Can you still help me?
Yes — and often that's exactly the right moment to bring me in. A logo is not a brand. If what you have isn't working across your deck, your website, and your investor materials, we can build the full system around it or start fresh. The audit call will tell us which.
Do I really need a brand before I have product-market fit?
Your brand isn't separate from finding product-market fit — it's part of how you get there. Investors, early customers, and first hires all make decisions based on how you show up before they've seen your product work. Getting your brand right early means every conversation you have is working for you, not against you.
Can you do just the brand, or do I need to buy everything together?
You can start with just the brand identity and add web, deck, or GTM work later. Most founders start with the foundation and build from there. The audit call will help us figure out what you actually need right now.
Do you work on equity or deferred payment arrangements?
For the right founders and the right projects, yes. If budget is tight but the fit is strong, we can talk about creative structures — whether that's equity, a revenue share, or a deferred payment tied to your raise. It's always a conversation. Book a call and let's see if it makes sense.
FAQ'S
Frequently asked questions
How much does it cost?
Every project is scoped based on what you actually need — not a one-size-fits-all package. Projects start at $5,000 and go up depending on scope, deliverables, and timeline. The best way to get a clear number is to book a free audit call and we'll figure it out together.
How long does a project take?
Most projects are delivered in 3 to 5 weeks. Some are faster, some take longer depending on scope and how quickly we move through feedback rounds. Either way you'll always know where we are and what's coming next.
I already have a logo. Can you still help me?
Yes — and often that's exactly the right moment to bring me in. A logo is not a brand. If what you have isn't working across your deck, your website, and your investor materials, we can build the full system around it or start fresh. The audit call will tell us which.
Do I really need a brand before I have product-market fit?
Your brand isn't separate from finding product-market fit — it's part of how you get there. Investors, early customers, and first hires all make decisions based on how you show up before they've seen your product work. Getting your brand right early means every conversation you have is working for you, not against you.
Can you do just the brand, or do I need to buy everything together?
You can start with just the brand identity and add web, deck, or GTM work later. Most founders start with the foundation and build from there. The audit call will help us figure out what you actually need right now.
Do you work on equity or deferred payment arrangements?
For the right founders and the right projects, yes. If budget is tight but the fit is strong, we can talk about creative structures — whether that's equity, a revenue share, or a deferred payment tied to your raise. It's always a conversation. Book a call and let's see if it makes sense.
FAQ'S
Frequently asked questions
How much does it cost?
Every project is scoped based on what you actually need — not a one-size-fits-all package. Projects start at $5,000 and go up depending on scope, deliverables, and timeline. The best way to get a clear number is to book a free audit call and we'll figure it out together.
How long does a project take?
Most projects are delivered in 3 to 5 weeks. Some are faster, some take longer depending on scope and how quickly we move through feedback rounds. Either way you'll always know where we are and what's coming next.
I already have a logo. Can you still help me?
Yes — and often that's exactly the right moment to bring me in. A logo is not a brand. If what you have isn't working across your deck, your website, and your investor materials, we can build the full system around it or start fresh. The audit call will tell us which.
Do I really need a brand before I have product-market fit?
Your brand isn't separate from finding product-market fit — it's part of how you get there. Investors, early customers, and first hires all make decisions based on how you show up before they've seen your product work. Getting your brand right early means every conversation you have is working for you, not against you.
Can you do just the brand, or do I need to buy everything together?
You can start with just the brand identity and add web, deck, or GTM work later. Most founders start with the foundation and build from there. The audit call will help us figure out what you actually need right now.
Do you work on equity or deferred payment arrangements?
For the right founders and the right projects, yes. If budget is tight but the fit is strong, we can talk about creative structures — whether that's equity, a revenue share, or a deferred payment tied to your raise. It's always a conversation. Book a call and let's see if it makes sense.